These days, “values” are everything in business. Or at least that is what we are told. The way forward is to be a “purpose-driven business”. It’s all about how much we love to do what we do and how much we convey that to our customers, so they love us more. When your values align with your customers’, that’s when the magic happens.
Or so we’re told.
I run an ethical business. I pride myself on my values being at the core of every single thing I do in my business. In truth, I am probably rather smug about this. It’s the right way to be, after all … isn’t it?
So, imagine my surprise when one of my social media channels was followed by a membership organisation which chooses to feature controversial free-market libertarian thinking (which is different from my personal value and belief systems).
What does this say about “values”?
“Each to their own” you are probably thinking. Or, more bluntly, “Get over yourself”. Either or both is true. However, I was surprised because my feed is pretty transparent on how my values manifest. For example, I do not hide my opposition to continuous and remorseless depletion of natural resources at a global scale. I am also pretty clear that I oppose corruption in public office at the local, national or again global level in any and all forms. While neither of these is inextricably linked to free-market ideology, sadly at least in the Global North there is often a strong intersect. This is regrettable and not part of the ideology, but it does co-incide with the implementation of the ideology and those related to it.
Now, where does this leave me? Confused, is where. The membership organisation is a slick operation, with great imagery and branding, a focus on smart venues and a comfortable lifestyle, inspired by brilliant minds and inspiring huge commercial success. Who wouldn’t be pleased – even a tiny bit – that such a glossy organisation has chosen to follow a company which is, quite purposefully, anything but. There must be something which is hitting home in my messaging and content.
On the other hand, however, I was dismayed that my messaging and content might have been so unclear that an organisation fostering views very different from my own – and in many ways opposite to my own – should consider me a membership target. What was the message that I was putting out ?
Wait a minute …
Let’s be real for a moment. They probably looked up #leadership and followed every account that appeared on the search. It is highly unlikely that I was singled out in any way at all (“Get over yourself” is winning here, isn’t it?!). So, does that make it all OK? I don’t now have to worry?
Not exactly. There is still something very unsettling for me about being followed by any membership organisation. It makes me feel as if I trigger a “fresh meat” response in such outfits. And that is an uncomfortable place for me to be. It takes me out of my comfort zone of content provider and into the domain of the predatory social media hunter-organisations. This is somewhere that I don’t want to be, because it doesn’t really fit with my value systems. My values centre around integrity. It’s clear that such organisations don’t act with integrity. Or is it?
Operating with a value system is a brilliant starting point. Operating with a value system which focuses on doing the right thing, for the right reasons, sounds great. It is, however, full of judgementalism and, again, smugness. I would argue, therefore, that a value system alone is not helpful, because it leads us into unwelcome territory – a divisive “Us Vs Them” mindset. “We” are doing things “right” (whatever that means to individuals – the “each to their own” argument again). Whereas “they” are doing things “wrong” according to our judgements. Our judgements will be based on myriad components, but upbringing and learned behaviour, aspiration and, yes, values, will all feature.
“Values-based” – what does this mean to you?
So the next time you describe your organisation as “values-based” or “purpose-driven”, maybe review the language you use. What judgements does that imply? To what extent are you putting yourself above others, in a fit of judgemental self-righteousness? How else could you communicate your values, without them sounding like a shopping list of marketing-speak?
I for one will be reviewing how I describe my company and our work. It is so important, when working in the leadership space, to avoid taking a particular stance which opposes that of your client.
If we work on the neuroscience presupposition that everyone acts with positive intentions, we MUST believe that others’ values are as valid as our own. The role of anyone in leadership is to enable our teams to do the best they can. Sometimes that may involve uncomfortable discussions, where our personal value systems may not align with those of our clients. It is then that we have to understand our own values. It is up to us to decide whether the mis-alignment is tolerable or intolerable. If it is intolerable, we must continue to behave toward our clients in line with our own values, as well as keeping firmly within professional ethical boundaries. Authenticity is not an excuse for poor behaviour.
I will be considering this as part of reviewing my company during 2023. I intend to report back in some form. If this has raised some issues for you, I would be very happy to discuss them. Perhaps we can share experiences and use our shared perspectives to inform both of our organisations. What would you do in my shoes? Please get in touch and let me know.