If you want to know about my company’s services, it’s now even easier – with our shiny new website!
For some years, I had had websites which did the job and I am grateful for the support in their development (and continued hosting) to Artisan Internet. However, the time had come to integrate the Astrid Davies Consulting website with other aligned sites such as Aspire4Business. Therefore, who better to turn to, to help me redesign the site than Jayne Caudle? She is the developer behind the successful Aspire4Business suite of sites.
The impact? An immediate increase in bot activity! Pedro the Peruvian bot, my lonely regular interaction on my old site, has competition.
Actually, in all seriousness, the new site has already yielded two expressions of interest in my company’s services. In addition, those of my contacts who have had a look have come back with a range of positives, mostly that they love the clean look, unmistakable branding and the clear way the company’s services are set out.
Interestingly, a few of my contacts have commented that the site helped them find out much more about what we all do here at ADCL. It tells them with and for whom we work. It also tells them how we do it. In other words, the website is explaining my company’s offer. Whether you fancy executive coaching, leadership and career mentoring, leadership development, profiling or the fast-growing Future Leaders Breakfast networking product, we can clearly help.
The point really is – the website and service clarity is new, but the quality and commitment to your leadership journey are still as high as ever.
It’s not just about the site, tho’
There’s a wider message here. New shiny packaging can attract and sell. It will get your attention. It will hopefully intrigue you and invite you to think how you can use the product or service in that shiny packaging. However, the product or service HAS to be good quality and reliably sound. You have to be able to see how you could use that quality. You have to understand the benefits you could see, for yourself and your business. Some of that can come from that shiny packaging being clear. A lot of your ability to see the benefits, however, has to come from you knowing what you want and need.
Knowing what you want and need is crucial for your business success – but it isn’t always easy. And that’s the key. Asking for help, or simply kicking ideas around with a trusted confidante, can help you to order your thoughts, and clarify your priorities.
So if you would find it helpful, to have a chat about what is troubling you in your business, please get in touch.
100% confidential. 100% free for your initial chat. Zero obligation. 100% focused on helping you to help yourself.
Shiny new website, same high quality support.
Image: courtesy of rawpixel via Unsplash